Dietary Supplements Market Trends

Growth Drivers

• Sports and bodybuilding are becoming more and more popular, which helps the business expand - One of the main drivers of the dietary supplements market is the increasing focus on eating a healthy diet. Due to the rise in lifestyle-related illnesses and the aging of the population, people are becoming more conscious of health products like food supplements.
  
  The Centers for Disease Control and Prevention (CDC) estimate that between one and two million people have received a coronary heart failure diagnosis. These days, people take better care of their health by eating healthier meals and are more aware of it. Moreover, dietary supplement production is always changing and inventing.
• Technological advancements in microencapsulation and nanoencapsulation - The development of nanoencapsulation and microencapsulation technologies is expected to be beneficial to the dietary supplements market worldwide. To meet the growing demand for products with scientific backing, major producers are concentrating on incorporating unique ingredients into their offerings. Their goals include supporting the health of the liver, bones, fetus, and brain.
  
  Businesses are positioned to guarantee an adequate intake of vitamins and minerals in a person's diet through the use of microencapsulation technology. The goal is to fortify basic foods in poor nations where a low number of people can afford the expensive supplements.
  
  Well-known businesses, such as BASF, employ a process called microencapsulation to add vitamins D and A to flour and sugar. At its Danish headquarters, BASF works to improve the qualities of vitamin powders. It demonstrates the strong demand from the pharmaceutical and enriched staple food industries.
• Rise of health and wellness supplements targeting women - With women's health concerns at the center of the market, dietary supplement demand is predicted to increase dramatically over the projection period. It is anticipated that demand would increase for health and wellness supplements designed to support the diverse needs of women at various phases of their life.
  
  Major companies frequently introduce women-focused health products to assist menstruation cycles, maternal health, and the menopause. They offer a variety of supplements that are filled with vital components, such as iron and calcium, to assist lessen discomfort and agony.
  
  Novel products containing protein, green tea extract, collagen, mushroom extract, vitamin E, and royal jelly are being introduced by a few new and established businesses. These are thought to assist in reducing inflammation, promoting mood, and enhancing sleep
  
  For example, in December 2023, O Positiv, a well-known supplement brand, increased its reach by launching its goods on Target.com and in over 250 Target locations nationwide. The company introduced FLO PMS Capsules & Gummies, MENO Menopause Capsules & Gummies, and URO Vaginal Probiotic Capsules.

Challenges

• Exorbitant production expenses for organic raw resources - The price of a supplement might vary significantly depending on the component's source and season. Synthetic substances are less expensive to produce and don't need to have the natural sources of their functional principles managed. But synthetic raw materials' quality is incomparable to that of natural raw materials.
  
  The bioavailability of dietary supplements and the seasonality of their raw ingredients are additional factors that could impact their final cost. The majority of natural ingredients are not always easily obtainable or their prices may increase during particular months, which affects the cost of manufacturing a supplement.
• Lack of belief in their benefits to health - Products made from natural sources called nutraceuticals that are said to provide health benefits have become more widely accessible over the last 20 years. Nutraceuticals are dietary supplements that also help the prophylaxis and/or treatment of illnesses and other conditions, in contrast to dietary supplements that only increase the basic nutritional content of the diet.
  
  Owing to safety and efficacy concerns, these products may impede demand because the nutraceutical industry lacks well-established oversight and regulation.