Dietary Fibers Market Trends

Growth Drivers

• Growing Prevalence of Chronic Diseases – High dietary fiber intakes seem to dramatically reduce the risk of chronic diseases. According to the World Health Organization, noncommunicable diseases (NCDs) account for 41 million annual fatalities, or 74% of all fatalities worldwide. Before the age of 70, 17 million individuals per year pass away from an NCD.
• Increasing Awareness of Health Maintenance– Growing concern about health has increased the consumption of dietary fibers. Almost 60% of consumers believe that the pandemic has made them more conscious of the need to maintain a healthy lifestyle in order to prevent health issues; this is expected to be a long-lasting change.
• Growing Use of Sports Nutrition & Nutraceutical – Nutraceutical foods fall under the category of dietary fiber which is expected to boost the market growth. Over 150 million people in India alone have made the conscious decision to include the use of nutraceuticals in their everyday lives.
• Rising Importance of Beta-Glucan– A particular type of soluble dietary fiber is beta-glucan. It is available in supplements as well. Around 8 weeks of daily intake of 3 grams of beta-glucan reduced total cholesterol by almost 9% and LDL cholesterol by 15%.
• Rising Consumption of Dietary Supplements– dietary fibers are used in dietary supplements and especially fiber-based supplements, such as psyllium, Metamucil, Citrucel, and others. There is 77 percent of people say they take dietary supplements. Also, out of all the age categories, adults between the ages of 35 and 54 use dietary supplements the most.

Challenges

• Rise in the number of people allergic to gluten – Gluten can be found in very common dietary fibers, such as brown rice, bread, wheat bran, cereals, and others. Owing to rising cases of gluten allergy the popularity of gluten-free products is soaring. Moreover, gluten is also associated with various diseases, including celiac and neurological disorders and infertility. It is expected to hamper the market growth of dietary supplements.  
• Harmful effects of excessive consumption of dietary supplements
• Strict government guidelines for dietary fibers