Sugar Free Candy Market size was valued at USD 2.31 billion in 2023 and is expected to cross USD 4.52 billion by the end of 2036, expanding at more than 5.3% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of sugar free candy is estimated at USD 2.41 billion.
The rapid accelerating trend of healthy eating and an increasing prevalence of diabetes among adults and children has resulted in a growing demand for sugar-free products such as sugar free candy. Apart from diabetes, the consumption of the high amount of sugar is related with the incidences of several other diseases that include obesity, and other cardiovascular diseases, these are major factors that are surging the demand for sugar free candy market across the globe. An increasing number of diabetic cases has also created an enormous opportunity for sugar-free confectionery. According to the data collected from American Diabetes Association, in 2018, 34.2 million Americans, or 10.5% of the population, had diabetes in the country. The growth is attributed to the widespread impression that the sugar-free version of the products is healthier than the conventional counterparts.
Over the past few years, health organizations approved the incorporation of sugar substitutes, such as saccharin, aspartame, acesulfame, sucralose, stevia, sorbitol, and hydrogenated starch hydrolysates. As a result, sugar-free confectionery manufacturers are expected to increase spending on incorporating the above-mentioned alcohol ingredients into the finished goods. The growing healthcare expenditure globally has resulted in the growth of the market, the investments in production of diabetic candies, health conscious consumers are leading to market growth. Moreover, increasing social media penetration and with that awareness about diabetic candies is increasing, this in turn has resulted in the overall sugar free candy market growth.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
5.3% |
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Base Year Market Size (2023) |
USD 2.31 billion |
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Forecast Year Market Size (2036) |
USD 4.52 billion |
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Regional Scope |
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The sugar free candy market is segmented based on sweetening agent into natural and synthetic, out of which, the synthetic segment is anticipated to grab the largest share by the end of 2021 on account of increased demand which has driven manufacturers to provide sugar-free alternatives in their product. Moreover, natural sweeteners are widely being adopted as an adjuvant sweetening agent as these are considered healthier and is projected to contribute to the growth of the segment during the forecast period.
On the basis of distribution channel, the supermarkets and hypermarkets segment in the global sugar free candy market is projected to grow with a significant CAGR over the forecast period. The growth of the segment can be attributed to the one-stop shopping experience these channels offer to their customers. These big-box stores provide consumers with all the goods they require under one roof.
Our in-depth analysis of the global sugar free candy market includes the following segments
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By Sweetening Agent |
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By Distribution Channel |
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APAC Market Statistics
Geographically, the sugar free candy market is segmented into North America, Latin America, Europe, Asia Pacific and the Middle East & Africa region. Asia Pacific industry is expected to account for largest revenue share by 2036, owing to increasing awareness about sugar free candy and increasing cases of diabetes in the region. The growth can also be attributed to the increased willingness to pay a premium price for confectionery products among the middle-class population in emerging economies, such as China and India, as the overall income increases in these countries.
North America Market Analysis
Furthermore, in 2021, the market in North America is evaluated to occupy the largest share in terms of revenue, owing to the growing obesity and chronic diseases issues in the region, especially United States. Furthermore, increased awareness among buyers regarding sugar-free alternatives among health-conscious consumers of the U.S. and Canada is expected to remain a favourable factor for the regional market growth.
Author Credits: Radhika Pawar
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