Device as a Service (DaaS) Market Outlook:
Device as a Service (DaaS) Market size is valued at USD 196.2 billion in 2025 and is projected to reach a valuation of USD 2,602.5 billion by the end of 2035, rising at a CAGR of 29.5% during the forecast period, i.e., 2026-2035. In 2026, the industry size of device as a service (DaaS) is estimated at USD 254 billion.
The Device-as-a-Service (DaaS) industry is expanding at a rapid pace as companies increasingly favor flexible, subscription-based IT procurement. The transition is intended to enhance scalability and move from capital to operational expenses. Providers today are differentiating themselves by incorporating sustainability, an evolution highlighted by HP Inc.'s March 2024 introduction of a DaaS solution focused on refurbished devices and responsible end-of-life recycling. The move is a device as a service market shift toward matching technology lifecycle management to business sustainability goals.
Government bodies are also propelling DaaS adoption through revised procurement frameworks, looking for service-focused paradigms. In April 2025, the General Services Administration (GSA) launched the OneGov Strategy, a long-term initiative to modernize how federal agencies acquire goods and services, beginning with IT. The strategy aims to move federal procurement away from agencies purchasing in silos and toward leveraging the government's buying power as a single, large customer. Such adoption on a government level vindicates the DaaS model as functional and cost-effective, establishing it as part of organizational IT planning of the future.
