Device as a Service (DaaS) Market Segmentation:
Device Type Segment Analysis
The desktop segment is likely to maintain a considerable 42.5% of the device as a service market share during the forecast period. Despite the ubiquity of mobile devices, desktops remain a cornerstone of enterprise IT, valued for their speed, security, and cost-effectiveness in fixed environments. The DaaS model allows for more simplicity in managing many desktops and ensuring they are kept current with the newest software and security patches. The value proposition of lifecycle management for such devices is highlighted by joint efforts like the April 2024 joint announcement by NTT DATA and HP to provide a Sustainable Device-as-a-Service solution with hardware CO2 offset services. The focus on sustainable lifecycle management highlights the value proposition of DaaS for large-scale desktop deployments.
Organization Size Segment Analysis
The enterprises sector is predicted to dominate the DaaS market, holding a 62.0% share by 2035. Businesses are the primary adopters as DaaS offers a scalable and affordable means of managing huge, usually worldwide dispersed device fleets, thereby streamlining procurement, deployment, and end-of-life cycles. The ability to move from enormous capital costs to controllable operating costs is the primary financial driver. The popularity of the model among large enterprises is evident in the development of enterprise-specific solutions, such as IBM's announcement to introduce IBM Storage Ceph as a Service in March 2025, which added its DaaS solution to respond to the large customers' demand for flexible on-premises consumption models. This is evidence of how the providers are tailoring their solutions to cater to the complex demands of large-scale organizations.
Component Segment Analysis
The services segment, including deployment, management, security, and end-of-life services, is expected to hold a firm 43% device as a service market share through 2035. With IT ecosystems growing more complex, the demand for comprehensive managed services is on the rise to allow in-house IT professionals to delegate day-to-day device handling and focus on strategic initiatives. The value of expert service providers is being recognized in the form of industry consolidation, as demonstrated by Ameresco's March 2025 purchase of ASA Controls. The move, which further situates Ameresco to deliver advanced smart building and controls solutions, reinforces the growing relevance of a strong service component within the DaaS model.
Our in-depth analysis of the device as a service (DaaS) market includes the following segments:
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