Device-as-a-Service companies

Key Device as a Service (DaaS) Market Players:

The device as a service market is dominated by the global top IT and consulting vendors such as Accenture Plc, Dell Technologies Inc., HP Inc., Lenovo Group Limited, and Microsoft Corporation. Leaders in the marketplace are vying for share by expanding into new services, adding emerging technologies such as AI, and focusing on high verticals such as healthcare and government. Competition is not about leasing hardware, but the richness and excellence of the overall lifecycle management offering, establishing a dynamic and innovative market.

Strategic acquisitions and investments in AI are leading trends shaping the competitive landscape as vendors seek to differentiate their offerings. In a significant move, HP Inc. acquired Humane's AI software business in February 2025. The initiative, which includes the creation of the HP IQ innovation lab, aims to bring HP's AI-powered DaaS solutions to more enterprise customers, pointing to the industry-wide competition to add intelligence to device management and deliver greater value to customers.

Here are some leading companies in the device as a service market:  

Company Name	Country	Market Share (%)
Accenture Plc	Ireland	23.0
Dell Technologies Inc.	U.S.	15.0
HP Inc.	U.S.	14.0
Lenovo Group Limited	China	12.0
Microsoft Corporation	U.S.	8.0
Cisco Systems, Inc.	U.S.	xx
CompuCom Systems, Inc.	U.S.	xx
Atea Global Services Ltd.	Norway	xx
Telstra Corporation Limited	Australia	xx
Samsung SDS	South Korea	xx
HCLTech	India	xx
Maxis Berhad	Malaysia	xx
Fujitsu Limited	Japan	xx
NEC Corporation	Japan	xx
Hitachi Vantara	Japan	xx

Below are the areas covered for each company in the device as a Service (DaaS) market:

• Company Overview
• Business Strategy
• Key Product Offerings
• Financial Performance
• Key Performance Indicators
• Risk Analysis
• Recent Development
• Regional Presence
• SWOT Analysis