Europe Market Statistics
Europe destination management service market is projected to account for revenue share of more than 27.2% by the end of 2037. Europe which draws millions of tourists yearly with its rich history, different cultures, and stunning landscapes, is seeing a movement toward sustainable and technologically advanced solutions. By providing specialized solutions for lodging, transportation, tours, and activities, destination management service are essential in meeting the needs of these tourists. The need for professional advice and smooth logistics from destination management firms is growing as European travel destinations change and vary. The increased desire among European tourists for carefully planned and remarkable travel experiences is reflected in this trend.
The Government of UK is highly supporting destination management service in the country. The Tourism Sector Deal, established in 2019, is one significant project that aims to increase efficiency, improve workforce skills, and assist locations in improving their visitor offerings. Moreover, the government has also committed to providing USD 4.23 million in funding to encourage the development of a Local Visitor Economy Partnership which will replace the existing Destination Management Organizations. This funding will be used to build a new accreditation scheme, developed and administered by VisitEngland, to recognize high-performing DMOs.
Furthermore, German culture, outdoor recreation, festivals and celebrations, the countryside and rural areas, and German cities are the main draws for travelers. Recent reports showed that, with 11.69 million visitors in 2021, Germany ranked ninth globally in terms of overall visitors.
North America Market Analysis
North America will hold a significant market share for the destination management service market during the projected period. The market growth can be attributed to the nation’s well-developed tourism infrastructure with world-renowned destinations, modern transportation networks, and a wide range of accommodation options. Furthermore, before the pandemic, the travel and tourism industry in North America contributed 8.9% of the region's GDP in 2019. However, severe domestic and foreign visitor expenditure during the pandemic's peak caused this sector to collapse to 5% in 2020. Notwithstanding these setbacks, the 2022 EIR forecasts a favorable shift for the North American travel and tourism industry, seeing rapid expansion and momentum as it recovers from the wider obstacles and limitations that travel suffered during the pandemic's height.
In the U.S., the demand for individualized and customized travel packages is driven by tourists' growing desire for distinctive and genuine experiences. Travelers are increasingly engaging in eco-friendly and sustainable travel strategies, fueling the demand for destination management service.
Furthermore, in Canada, over 4,000 corporate events are held in Toronto alone, making it a popular destination for global business meetings. This increase in business travel highlights Canada's rising stature as a major international business destination. DMCs offer local knowledge that enhances the trip with distinctive cultural perspectives and customized itineraries, guaranteeing a genuine immersion in Canadian locales. From local travel to airport transfers, they manage every aspect of transportation logistics, ensuring smooth coordination and on-time arrival.
Author Credits: Parul Atri
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