Deodorant Market Trends

  • Report ID: 4151
  • Published Date: Aug 12, 2024
  • Report Format: PDF, PPT

Deodorant Market Trends

Growth Drivers

  • Rising temperature and unhealthy lifestyle, leading to body odor
  • Growing demand and trends for scented products

Challenges

  • Products created with unfiltered chemical toxicity, leading to allergic reactions
  • Availability of counterfeit products
  • High cost of fragrant products, refraining price-conscious consumers from buying more

Deodorant Market: Key Insights

Base Year

2023

Forecast Year

2024–2036

CAGR

12.2%

Base Year Market Size (2023)

USD 25.74 billion

Forecast Year Market Size (2036)

USD 114.95 billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
 
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Author Credits:  Parul Atri


  • Report ID: 4151
  • Published Date: Aug 12, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

In the year 2024, the industry size of deodorant is estimated at USD 28.25 billion.

Deodorant Market size was valued at USD 25.74 billion in 2023 and is poised to cross USD 114.95 billion by 2036, registering more than 12.2% CAGR during the forecast period i.e., between 2024-2036. Rising temperature and unhealthy lifestyle, leading to body odor, and growing popularity and trend for fragrances especially among young population will impel the market growth.

North America industry is anticipated to dominate majority revenue share by 2036, as manufacturers in the region deliver technologically advanced formulations and innovative packing concepts that attract consumers, who feel more empowered using them.

The major players in the market are Avon, Beiersdorf AG, Armani beauty (Giorgio Armani S.p.A), Calvin Klein, Unilever, L'Occitane International SA, Christian Dior (LVMH Moët Hennessy - Louis Vuitton), Procter & Gamble, Colgate-Palmolive Company, and others.
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