Deodorant Market Size

Deodorant Market size was valued at USD 25.74 billion in 2023 and is poised to cross USD 114.95 billion by 2036, registering more than 12.2% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of deodorant is estimated at USD 28.25 billion. The growth of the market can be attributed to rising temperature, leading to sweat and body odour that require fragrant solutions, as well as the growing demand and trends among the younger population for scented products. Between 2016 and 2020, global production of scented body products increased to nearly 60%.

Unhealthy lifestyle, including consumption of potent food or excessive amount of protein may also contribute to body odour. Bacteria on skin breaks down protein molecules within sweat on body which produces unpleasant body odour. As of 2019, the world consumed more protein than estimated requirements, with global average protein consumption at approximately 68 grams per person per day. Deodorants are scented products that help transform body odour into fragrant smell. Fragrant body smell also provides therapeutic benefits. These factors drive the demand for deodorants and scented products.

In addition to that, the willingness of consumers to pay more for premium quality and natural or organic products is likely to further the market growth. Moreover, the introduction of cruelty-free fragrances has set a separate standard for deodorants that has been growing in demand. This is also likely to propel the growth of the deodorant market.

However, products with unfiltered chemical toxicity that create allergic reactions to sensitive skin and availability of counterfeit products are likely to hamper the growth of the market. Moreover, high cost of products is expected to refrain price-conscious consumers from buying more products which could also restrain the growth of the market.