Regionally, the global deodorant market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. North America industry is anticipated to dominate majority revenue share by 2036, as manufacturers in the region deliver technologically advanced formulations and innovative packing concepts that attract consumers, who feel more empowered using them. The manufacturers in this region deliver technologically advanced formulations and innovative packing concepts that attract consumers, who feel more empowered using them. In 2021, the United States generated an estimated revenue of over USD 5 billion in deodorants.
The market in Asia-Pacific region is projected to emerge as the fastest growing market on back of increasing population with increasing disposable income, especially in developing countries such as India and China, allowing the population to spend more on self-grooming. Moreover, improving standard of living and growing awareness for personal hygiene and cleanliness among the population are further expected to propel the deodorant market growth. This region is expected to provide exceptional business opportunities for new and existing players.
Author Credits: Parul Atri
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