Deodorant Market Analysis

The market is segmented by product type into spray, roll-on, stick, and others. Among these, the spray segment is anticipated to continue being the highest revenue generating segment in the global deodorant market owing to high popularity and usage of spray based deodorants. The roll-on segment is expected to witness significant growth on account of increasing popularity among youth consumers.

Based on distribution channel, the global deodorant market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stored, online retail, and others, among which the supermarkets/hypermarkets segment is expected to hold significant share owing to the various advantages they offer, such as large product variety and sample testing.

The market is further segmented on the basis of packaging material into metal, plastic, glass, and other, out of which, plastic segment is projected to hold the largest market share, owing to their durability that can withstand shock or drop and ease to carry. Furthermore, increasing use of bioplastics for product packaging and refillable deodorants that is estimated to reduce plastic use for packaging by 50% is likely to positively contribute to the growth of the segment.

Our in-depth analysis of the global market includes the following segments: