In April 2024, Tom's of Maine rolled out its ""Smell Good, Good"" initiative, introducing a revamped line of deodorants and antiperspirants. These products feature innovative packaging made from 100% recycled plastic and are crafted without aluminum, incorporating natural aloe vera and other eco-conscious ingredients.
In March 2022, The Secret launched a new series of Dry Sprays, designed to deliver all-day, weightless odor protection in delightful scents like wild rose and lavender. Available in both aluminum-free and antiperspirant formulas, these sprays are free from alcohol and wax, apply clear, and ensure no white stains on clothes, leaving underarms feeling dry and smooth.
Author Credits: Parul Atri
Report ID: 4151
Published Date: Aug 12, 2024
Report Format: PDF, PPT
Frequently Asked Questions (FAQ)
In the year 2024, the industry size of deodorant is estimated at USD 28.25 billion.
Deodorant Market size was valued at USD 25.74 billion in 2023 and is poised to cross USD 114.95 billion by 2036, registering more than 12.2% CAGR during the forecast period i.e., between 2024-2036. Rising temperature and unhealthy lifestyle, leading to body odor, and growing popularity and trend for fragrances especially among young population will impel the market growth.
North America industry is anticipated to dominate majority revenue share by 2036, as manufacturers in the region deliver technologically advanced formulations and innovative packing concepts that attract consumers, who feel more empowered using them.
The major players in the market are Avon, Beiersdorf AG, Armani beauty (Giorgio Armani S.p.A), Calvin Klein, Unilever, L'Occitane International SA, Christian Dior (LVMH Moët Hennessy - Louis Vuitton), Procter & Gamble, Colgate-Palmolive Company, and others.