Deodorant Market size was valued at USD 25.74 billion in 2023 and is poised to cross USD 114.95 billion by 2036, registering more than 12.2% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of deodorant is estimated at USD 28.25 billion. The growth of the market can be attributed to rising temperature, leading to sweat and body odour that require fragrant solutions, as well as the growing demand and trends among the younger population for scented products. Between 2016 and 2020, global production of scented body products increased to nearly 60%.
Unhealthy lifestyle, including consumption of potent food or excessive amount of protein may also contribute to body odour. Bacteria on skin breaks down protein molecules within sweat on body which produces unpleasant body odour. As of 2019, the world consumed more protein than estimated requirements, with global average protein consumption at approximately 68 grams per person per day. Deodorants are scented products that help transform body odour into fragrant smell. Fragrant body smell also provides therapeutic benefits. These factors drive the demand for deodorants and scented products.
In addition to that, the willingness of consumers to pay more for premium quality and natural or organic products is likely to further the market growth. Moreover, the introduction of cruelty-free fragrances has set a separate standard for deodorants that has been growing in demand. This is also likely to propel the growth of the deodorant market.
However, products with unfiltered chemical toxicity that create allergic reactions to sensitive skin and availability of counterfeit products are likely to hamper the growth of the market. Moreover, high cost of products is expected to refrain price-conscious consumers from buying more products which could also restrain the growth of the market.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024–2036 |
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CAGR |
12.2% |
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Base Year Market Size (2023) |
USD 25.74 billion |
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Forecast Year Market Size (2036) |
USD 114.95 billion |
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Regional Scope |
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The market is segmented by product type into spray, roll-on, stick, and others. Among these, the spray segment is anticipated to continue being the highest revenue generating segment in the global deodorant market owing to high popularity and usage of spray based deodorants. The roll-on segment is expected to witness significant growth on account of increasing popularity among youth consumers.
Based on distribution channel, the global deodorant market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stored, online retail, and others, among which the supermarkets/hypermarkets segment is expected to hold significant share owing to the various advantages they offer, such as large product variety and sample testing.
The market is further segmented on the basis of packaging material into metal, plastic, glass, and other, out of which, plastic segment is projected to hold the largest market share, owing to their durability that can withstand shock or drop and ease to carry. Furthermore, increasing use of bioplastics for product packaging and refillable deodorants that is estimated to reduce plastic use for packaging by 50% is likely to positively contribute to the growth of the segment.
Our in-depth analysis of the global market includes the following segments:
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By Product Type |
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By Distribution Channel |
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By Packaging Material |
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Regionally, the global deodorant market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. North America industry is anticipated to dominate majority revenue share by 2036, as manufacturers in the region deliver technologically advanced formulations and innovative packing concepts that attract consumers, who feel more empowered using them. The manufacturers in this region deliver technologically advanced formulations and innovative packing concepts that attract consumers, who feel more empowered using them. In 2021, the United States generated an estimated revenue of over USD 5 billion in deodorants.
The market in Asia-Pacific region is projected to emerge as the fastest growing market on back of increasing population with increasing disposable income, especially in developing countries such as India and China, allowing the population to spend more on self-grooming. Moreover, improving standard of living and growing awareness for personal hygiene and cleanliness among the population are further expected to propel the deodorant market growth. This region is expected to provide exceptional business opportunities for new and existing players.
Author Credits: Parul Atri
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