Demand Planning Software Market Share

Geographically, the demand planning software market is segmented into North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa region. The market in the Asia Pacific is set to dominate majority revenue share by 2036, owing to increasing awareness about demand planning software technologies in the countries of the region and rising number of government initiatives to promote digitalization among organizations. Furthermore, the market in North America is evaluated to occupy the largest share in terms of revenue during the forecast period, ascribing to the presence of leading technology providers in the region. Along with this, North America also leads in the early adoption of demand management software technologies, which is also expected to contribute to the market growth in the region. Alternatively, the market in Europe is also anticipated to occupy a significant share in the market on the back of increasing household expenditure and significant investment in research associated with demand planning software. As per the Eurostat statistics of the European Union, in 2019, the total expenditure incurred by European Union households constituted 52.6% of the GDP.