Cut Flower Packaging Market Trends

Growth Drivers

• Rising Trends of Offering Flowers on Particular Occasions - For instance, it was observed that approximately 300 million roses are produced across the globe for Valentine’s day. Additionally, around 25% of adults buy flowers on Valentine’s day solely in America.

Flowers need certain types of soil, temperature, and weather condition to bloom, hence, they are exported to different countries to fulfill the demand. Cut flowers are either flowers or flower buds and are generally exchanged on special occasions. Therefore, the demand for attractive packaging emerges in the market and is estimated to hike the market growth throughout the forecast period. 

• Growing Number of Floriculture Crops- As of 2021, the total sales of floriculture crops were estimated to be approximately USD 7 billion.

• Higher Cultivation and Demand for Tulips - The Netherlands is the leading country in supplying flowers globally and was projected to produce nearly 150 hectares of tulip bulbs in 2021.

• Noteworthy Increment in the Sales of Cut Flowers - In 2020, the sales of cut flowers were at their peak. Cut flower became the 351st most traded product across the globe in 2020.

Challenges

• Presence of Alternatives in the Market
• Difficulty in Exporting and Importing the Flowers
• Requirement for Higher Initial Investment

The global cut flower packaging market is segmented and analyzed for demand and supply by distribution channel into retail, supermarkets, florists, and online sales, out of which, the florists segment is projected to witness noteworthy growth over the forecast period. The growth of the segment can be accounted to the rising trends of exchanging flowers. For instance, in 2021, the floral industry reached nearly USD 6 billion solely in the USA.