Customer Journey Analytics Market Regional Analysis:
APAC Market Insights
The customer journey analytics market in the Asia Pacific region is projected to hold the largest market share of 34% by the end of 2035. The region is experiencing remarkable growth in e-commerce activities, with an increasing number of consumers accepting and exploring online shopping. As customers interact with businesses at different digital touchpoints, the need for customer journey analytics becomes of greatest importance.
Examining the e-commerce customer journey helps businesses understand the behavior pattern of users, their preferences, and pain points which makes them enhance the online shopping experience. A recently published report highlighted that e-commerce sales in the Asia Pacific region reached around USD 3 trillion in 2020, displaying a huge scale of online transactions.
The region has embraced a mobile-first consumer landscape, with a notable portion of the population depending on smartphones for performing several activities. Mobile interactions create a diverse and dynamic customer journey, making it compulsory for analytics to understand and enhance these experiences. Customer journey analytics helps businesses adapt to the specific challenges and opportunities that are presented by the increasing frequency of mobile devices. Considering all these aspects, the market will expand in the upcoming years.
North American Market Insights
The customer journey analytics market in the North America region is projected to hold the second-largest share of 25% during the forecast period. The growing frequency of mobile-first consumer behavior, availability of advanced analytics tools, large data processing capability, and cloud computing are prominent growth drivers in the region. With a considerable portion of the population that is dependent on smartphones for various activities, businesses need to understand the requirements of the customer and optimize the mobile customer journey.
Customer journey analytics plays a crucial role in decoding user interactions on mobile devices. The commercialization of AI and ML technology has resulted in increased customer data and the requirements for further advancements to take the maximum benefit are expected to drive market growth in the region. As per a recent report, around 70% of Americans prefer to shop online. In 2022, around 268 million digital buyers were there in the United States, and by 2025, this number is expected to reach 285 million.
