Customer Engagement Solutions Market Size

Customer Engagement Solutions Market size was over USD 24.5 billion in 2023 and is set to cross USD 72.8 billion by the end of 2036, witnessing more than 12.1% CAGR during the forecast period i.e., between 2024-2036. In 2024, the industry size of customer engagement solutions is estimated at USD 29.3 billion.

The increasing focus on improving client attrition is expected to drive growth in the market. As businesses seek to retain customers and enhance their engagement strategies, there is a rising demand for effective solutions that can mitigate attrition rates and foster long-term customer relationships. This trend highlights the importance of robust customer engagement strategies and technologies in the current competitive landscape. The increasing adoption of customer engagement solutions reflects a need for prioritizing customer-centric strategies and leveraging technology to deliver enhanced experiences. A 2019 report on the State of the Connected Customer by Salesforce, Inc. stated that 84% of consumers consider a company's customer experience to be as important as its products or services.