Curtains and Window Blinds Market Trends

Growth Drivers

• Rise in Spending on Home Remodeling - In 2020, in US, the median amount spent on renovations by a household increased to more than USD 13,000, and around 50% of respondents stated they had remodelled their homes. When it comes to home remodeling the foremost aspects people consider is the curtains. Whether, it is curtains or blinders, their design are known for complimenting the interior décor. Matching the curtains to the bedding in the bedroom could convey both comfort and design know-how. Hence, when spending on remodeling, people are also estimated to spend on curtains and window blinds.
• Increasing Residential & Non-Residential Construction Activities- There has been growing demand for residential and non-residential buildings which has led to rise in construction projects and also rise in investment in the same. Public residential construction investments in the US saw a considerable rise in value between 2002 and 2021. In 2021, the public sector invested about USD 10 billion in residential development projects. Hence large number of people are estimated to have their own houses which would further increase the demand for furniture and fixtures of fixed assets. Which is why the market for curtains and window blinds is estimated to grow.
• Increase in Income Level of the Population- From about 90 million homes in 2019, it was predicted that 130 million families would have an annual income of between USD 3000 and USD 9000 by 2022. Hence, owing to the growing income level large number of population their purchasing power is also estimated to boost, which would further boost the market growth.
• Growth in E-commerce Platforms for Home Decor 0- Since consumers spent more time at home and home expenditure became a primary concern in US, internet spending in the furniture, appliances, and equipment category soared to about USD 13 Billion in Q2 2020, making it the largest quarter ever.
• Upsurge in Expenditure on Office Ambience and Interior - Maintaining office ambience is crucial for every organization. According to about 51% of US workers, they are more productive when they are not in a noisy office. Hence, large number of organizations are expected to spend more on window blinders as it avoids the noise entering the room. Moreover, while working in a space that is aesthetically pleasant and has adequate illumination, employees are more productive.  Blinds are the perfect window covering for the boardroom and workplace as they're able to give many people a productive boost and lighten their workload.

Challenges

• Ineffectiveness of Blinds - Window coverings including blinds are notoriously ineffective in retaining heat. The main cause is owing to convection heat transfer occurs, and blinds have no effect on prevent this heat loss. In addition, materials used in blinds, including metal or plastic, are poor heat conductors. Heat is so easily lost via the slats and into the adjacent room. A concerning flaw is that window-blind mechanisms are prone to breaking, especially if users select those constructed of metal or plastic. The window blinds may become ineffective or faulty if users handle the cord or slats improperly. Wind gusts have the potential to damage window blinds by making them flap. Hence, this factor is estimated to hinder the growth of the market.
• High Cost of Blinds
• Lack of Awareness of Consumer