Creator Economy Market Size

Creator Economy Market in 2025 is assessed at USD 224.2 billion. The global market size was valued at more than USD 189.74 billion in 2024 and is expected to register a CAGR of over 22.7%, exceeding USD 2.71 trillion revenue by 2037. North America is anticipated to bring in USD 894.3 billion by 2037, fueled by influencers’ adoption of creative tools and live streaming monetization.

The creator economy sector is rapidly expanding with the rising number of content creators, educators, artists, podcasters, and gaming streamers across the globe who monetize their content on digital and e-commerce platforms such as YouTube, Instagram, Amazon, Twitch, and TikTok, among others. Currently, there are more than 300 million people worldwide who use these platforms for creating content. One of the key reasons for this is the widespread penetration of the internet and smartphones in many parts of the globe, and rising availability of several user-friendly content creation platforms. Amazon, for instance, launched Creator Central in November 2024 to empower influencers in India to promote their content and understand the user engagement and reach. The Creator Central can be used by creators associated with the Amazon Influencer Program for creating simplified content, customized product recommendations, robust analytics, and better monetization.

Many brands are shifting their focus from celebrity influencers to micro-influencers or smaller creators owing to their high audience engagement, niche expertise, and authentic and unique content creation. These brands offer a budget-friendly way to reach niche audiences. This shift is likely to help these brands reach niche communities, including fashion, gaming, finance, and education, and support creator economy market growth in the coming years.