Creator Economy Market Share

North American Market Forecast

The North American creator economy market is set to capture the highest revenue share of about 33% over the forecast period. Influencers and independent creators' early embrace of creative platforms and tools are influencing the market's expansion in North America. A common method used by creators in this region to interact with their audiences in real time and make money is live streaming.

 Streaming from phones is possible using TikTok LIVE, Instagram Live, and YouTube Live. Live authenticity is rewarded by fans with tips, donations, and devotion. Direct fan relationships are made possible through streaming events like concerts, seminars, cuisine, gaming, and more. Furthermore, live streaming of video games was pioneered by Twitch. Twitch has the largest user base in the US, accounting for almost 19% of the viewing. In the US, Twitch is expected to have over 43 million users, a rise above the number of users from the previous year.  

European Market Analysis

The creator economy market in the Europe region is projected to have notable growth worth 27% in the industry over the predicted period. There are more options for people interested in content creation as a career in Europe owing to growing disposable incomes among the continent's burgeoning middle class.

Customers are more equipped to pay for digital content and to financially support creators through subscriptions, contributions, and online sales as they have more discretionary income. More people can devote more time to artistic endeavors when they have higher wages.