Creator Economy Industry - Regional Synopsis
North America Market Forecast
The North America creator economy market is expected to account for the largest revenue share of about 33% throughout the forecast period. This growth can be attributed to the high penetration of the internet and smartphones, the presence of robust monetization tools, including YouTube, Instagram, and X, and the growing number of content creators. Moreover, rising solopreneurship and freelancing among Gen Z and millennials, and increasing investments for developing advanced platforms and software for creators are expected to fuel market growth in North America.
The creator economy market in the U.S. is predicted to witness robust growth due to the widespread adoption of social media platforms such as YouTube, Instagram, TikTok, and Twitch, rising number of content creators, and increasing collaborations among creators and brands. According to Research Nester analysis, the U.S. creator economy will be evaluated at USD 9.27 billion in 2025
Asia Pacific Market
Asia Pacific creator economy market is likely to register rapid growth during the forecast period, owing to the rising number of digital content creators and influencers in India, China, Japan, and South Korea, the rising penetration of internet and smartphones, and supportive government initiatives to support the creator economy. APAC’s large and tech-savvy youth population is increasingly consuming and producing digital content. According to a survey by Research Nester, APAC has more than 150 million digital content creators, ranging from casual creators to full-time professionals. This is encouraging companies to develop and launch novel and user-friendly creator economy platforms and software.
In India, the creator economy market is expected to expand at a fast pace by the end of 2037. This growth can be attributed to the rapid boom of social media platforms such as YouTube, Instagram, Snapchat, and ShareChat, the rising number of creator-focused startups like Kuku, Roposo, and Stage, and high content consumption and creator participation in the country. In addition to this, government initiatives to push Digital India is fueling market growth. For instance, in March 2025, the central government funded USD 1 billion through public and private partnerships to establish the Indian Institute of Creative Technology (IICT). Through this, the digital content creators can enhance their skills and upgrade their production.
