Creator Economy Market Analysis

Platform Type (Video Streaming, Live Streaming, Blogging Platform, eCommerce Platform, Podcasting Platform)

The video streaming segment in creator economy market is likely to register significant revenue growth between 2025 and 2037, owing to changing consumer preference from traditional TV to OTT content and rapid advancements in video compression, AI-driven recommendations, and adaptive bitrate streaming. Moreover, rising adoption of smart TVs, tablets, and streaming devices, and the growing demand for regional and multilingual content, is encouraging streaming platforms such as Netflix, Amazon Prime, and Disney+ to create exclusive and original content to attract and retain subscribers.

Creative Service (Arts & Crafts, Digital Content Creator, Writing Content, Video Production, Photography, Music Production)

The digital content creator segment in creator economy market is expected to account for a 30% share during the forecast timeframe, owing to the rise in social media platforms such as YouTube, TikTok, and Instagram, high penetration of internet and smartphones, and rapid expansion of monetization models like affiliate marketing, merchandise sales, and brand sponsorships. In May 2023, there were more than 208 million content creators worldwide, with Brazil having the largest number, at 105 million digital content creators, followed by the U.S. with 86.5 million. Businesses are allocating larger budgets to influencer marketing as it offers more ROI and direct engagement with niche audiences.

Moreover, the rising availability of user-friendly tools is fueling segment growth. One such example is Connatix’s content creation suite, launched in May 2023. This suite offers an extensive set of tools for content creators to create new video content, grow their video inventory, and elevate their storytelling to better engage with the audience.

Our in-depth analysis of the global creator economy market includes the following segments: