Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Creator Economy Market size was valued at USD 189.74 billion in 2024 and is set to exceed USD 2.71 trillion by 2037, registering over 22.7% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of creator economy is evaluated at USD 224.2 billion.
Media companies, record labels, and studios were among the gatekeepers that the creative industries used to erect high hurdles to participation. It took resources and industry access to produce and distribute content. Individual producers now have fewer obstacles to overcome because of user-friendly creation tools, direct fan connection channels, and openly participatory content platforms. Therefore, the market revenue for the creator economy is poised to grow.
Creator Economy Sector: Growth Drivers and Challenges
Growth Drivers
- Growing penetration of smartphones - As of 2024, there are over 5 billion smartphone users worldwide, or approximately 84% of the global population, who own a smartphone. Smartphones have made it possible for the content creator to produce huge content online. This has further influenced the rise in short-form content.
The popularity of 60-second vertical shorts started on platforms such as Instagram Reels, YouTube Shorts, and TikTok. Their length and portrait orientation are tailored for quick-take material on smartphones. - The surge in popularity of VR and Metaverse - For creators, virtual, augmented, and mixed reality offer new immersive worlds to work with. Through the creation of 3D virtual worlds, avatars, personalized virtual settings, and augmented camera effects, artists can break new ground in social engagement, performance art, and narrative.
VR, AR, and MR have the potential to inspire novel forms of digital creativity as technology advances and usage grows. The groundwork is being laid by major IT companies investing billions in the construction of the metaverse. - Rising utilization of the internet - As the globe grows more digitally connected; there will probably be a greater need for creative material. The disparity between the supply and demand sides of the creator economy decreases as more people have access to the internet.
For localized content to reach a worldwide audience, wireless infrastructure, and last-mile internet access are undoubtedly providing a financial boost. Hence, a high volume increase in the creative economy is predicted for the upcoming years.
Challenges
- Platform dependence and variations in income - For audience reach, creators mostly rely on a few key sites such as YouTube, Instagram, and TikTok. They are susceptible to algorithmic changes and regulatory revisions as a result of this dependence. Impacts on exposure and monetization might happen suddenly.Volatility is also produced when income flow is directly tied to platform performance. Inactive periods or modified algorithms result in financial uncertainty.
- Challenge in discoverability is predicted to hamper the creator economy market growth in the coming years
- Limitations on copyright and monetization are another notable factor posing limitations on the market escalation in the projected period
Creator Economy Market: Key Insights
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
22.7% |
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Base Year Market Size |
USD 189.74 billion |
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Forecast Year Market Size |
USD 2.71 trillion |
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Regional Scope |
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Creator Economy Segmentation
Platform Type (Video Streaming, Live Streaming, Blogging Platform, eCommerce Platform, Podcasting Platform)
In terms of platform type, the video streaming segment is predicted to account for 30% share of the global creator economy market from 2024-2037. The demand from consumers for higher-quality content is driving growth in the video streaming market. The usage of OTT services is changing the way people watch TV traditionally.
Moreover, the growth of original content is one of the major factors influencing the video streaming market. Streaming services have been actively investing in creating original series and films to stand out from rivals and draw in new users.
An increasing number of individuals are opting to stream their preferred television series and films on the internet thanks to the growth of services like Netflix, Hulu, and Amazon Prime Video. For instance, with an impressive global subscriber base of over 259 million, Netflix is without a doubt the industry leader in streaming services. This figure shows a notable about 4% increase from the previous quarter and a gain of about 12% from the previous year.
Creative Service (Arts & Crafts, Digital Content Creator, Writing Content, Video Production, Photography, Music Production)
Based on creative service, the digital content creator segment in the creator economy market is expected to gain a share of 30% during the forecast timeframe. The demand for digital content creation is being driven by factors including the increased use of cloud computing, investments in IT, and the growth in the acceptance of AI.
Text, music, video, graphics, and images are just a few of the formats in which digital content may be supplied, making it a high-value addition service for all markets, including the global market for digital content creators. Additional drivers of this growing trend in digital content creation and development are its many benefits, which include low operational costs, a high return on investment, and simplicity in assessment and modification.
Our in-depth analysis of the global market includes the following segments:
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Platform Type |
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Creative Service |
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Revenue Channel |
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End-User |
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Customize this ReportCreator Economy Industry - Regional Synopsis
North American Market Forecast
The North American creator economy market is set to capture the highest revenue share of about 33% over the forecast period. Influencers and independent creators' early embrace of creative platforms and tools are influencing the market's expansion in North America. A common method used by creators in this region to interact with their audiences in real time and make money is live streaming.
Streaming from phones is possible using TikTok LIVE, Instagram Live, and YouTube Live. Live authenticity is rewarded by fans with tips, donations, and devotion. Direct fan relationships are made possible through streaming events like concerts, seminars, cuisine, gaming, and more. Furthermore, live streaming of video games was pioneered by Twitch. Twitch has the largest user base in the US, accounting for almost 19% of the viewing. In the US, Twitch is expected to have over 43 million users, a rise above the number of users from the previous year.
European Market Analysis
The creator economy market in the Europe region is projected to have notable growth worth 27% in the industry over the predicted period. There are more options for people interested in content creation as a career in Europe owing to growing disposable incomes among the continent's burgeoning middle class.
Customers are more equipped to pay for digital content and to financially support creators through subscriptions, contributions, and online sales as they have more discretionary income. More people can devote more time to artistic endeavors when they have higher wages.
Companies Dominating the Creator Economy Landscape
- Meta
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- YouTube
- Bytedanc
- Alphabet
- Spotify AB
- Netflix
- Snap Inc.
- X Corp.
- Etsy, Inc.
In the News
- Meta's expansion resulted in Facebook Reels for iOS and Android are now available in more than 150 countries worldwide. In addition, new resources for creating and viewing Facebook Reels, improved methods for assisting creators in making money, and new tools for their creative process are all being introduced.
- Youtube: To assist bring the joy of short-form video to YouTube and the joy of YouTube to short-form video, YouTube has begun releasing the YouTube Shorts beta. Everyone in the United States and India can now access it.
Author Credits: Abhishek Verma
- Report ID: 5691
- Published Date: Nov 08, 2024
- Report Format: PDF, PPT
