Cosmetics Market size was over USD 363.1 Billion in 2023 and is likely to reach USD 808.6 Billion by the end of 2036, witnessing around 6.9% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of cosmetics is evaluated at USD 388.1 Billion.
The reason behind this boost is credited to the increase in social media users owing to the increasing internet penetration, as they promote several cosmetic services and products. According to a Research Nester analysis, by the end of 2024, there will be more than 5.15 billion users of social media globally, with an annual growth rate of about 5.6%. Moreover, marketing on social media is one of the most used promoting methods used by various industries and companies.
Author Credits: Parul Atri
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