Cosmetic Packaging Market Trends

Growth Drivers

• Demand for Eco-Friendly, Organic, and Clear Products – It is estimated that two-thirds of consumers are willing to pay an extra 10% for ecological products. With a desire to help the environment consumers began to purchase sustainable products and brands. As sustainable products reduce carbon footprint and lower the effect of toxins on the environment, consumers are willing to spend more on eco-friendly products thus boosting the market growth.
• Rising E-Commerce Sales of Personal Care Products – The total e-commerce sales of personal care products in the U.S in 2021 accounted for USD 55 billion across the globe.
• Increasing Pressure to Meet Beauty Standards – About 70% of women across the world feel pressure to look beautiful while only 5% think they are beautiful.
• Rising Recycling of Products and Packaging – Europe progressed the recycling packages to about 35% for plastic, compared to 76% for paperboard and 80% for metal and glass.
• Rising Disposable Income of Economic Middle-Class Consumers – The disposable personal income in the U.S increased from -0.2% in June 2022 to 0.3% in July 2022.

Challenges

• Expensive Prices of Products
• Government Regulations on Plastic Use
• Restrictions from Environmental Protection Agency on Trash Cosmetics Industry Produce