Global Content Management Software Overview
Content management system is a set of relative programs or software application used for creating and managing digital content. It also helps to organize videos, images and text in a structure which will be visible for targeted audience or potential customers on the web. These software’s were developed to meet the need of organization as it offers easy creation of content, access right for security and structured work-flow processes for content approvals. The use of content management software reduces the cost of content creation by managing the information online. Furthermore, this software is also used to create and manage digital content of enterprises. It is basically used for Enterprise Content Management (ECM) and web content management (WCM). An ECM facilitates digital asset management, integrates document management and records retention functionalities, and offer end users with role-based access to the organization's digital assets. The concept of content marketing basically aims to marketing approach to find the potential customers. The improvement in marketing strategies such as email marketing, online video, SEO and social media demands quality content. The average individual watch fifty commercials each day and is rising every year. Due to increasing interest of people in commercials, several companies are working to offer quality content to their viewers. Various consumers are directly connected with brands and companies to look for noteworthy, engaging and interesting content. The aim of content management software is to create a unified look. Most of the website use CMS to write programming code as traditional method of writing the code requires complete control over every aspect of website and requires a lot of potential to minimize the error. This software is most beneficial for MSMEs segment as it reduces the cost of inventory management.
Market Size & Forecast
The global content management market is anticipated to record a significant CAGR of 16.5% over the forecast period i.e. 2019-2027. The market is segmented by end-user into aerospace & defense, BFSI, public sector, retail, healthcare, IT & telecom, energy & utilities, manufacturing and others, out of which, IT & telecom segment accounts for leading market share on the back of growing use of artificial intelligence in content marketing. Additionally, the use of content software by the enterprises to handle the important documents, images and sheet drives the market over the forecast period. Also, growing requirement of digital content for online marketing is likely to propel the market growth in near future.
Growth Drivers
Introduction of Artificial Intelligence (AI) in Content Marketing
Over the past few years, artificial intelligence has been widely accepted in content marketing and is also considered as the fastest growing segment of the digital marketing industry. The rising relation between AI and content management improves the marketing technique to attract the potential customers. The main purpose of AI in content marketing is to make the process adaptive, interactive, flexible and intelligent according to customers’ needs and interest. Most of the business are shifting towards digital platform in order to interact with the customers. For delivering personalized content experiences, marketers have successfully implemented AI capabilities, including Machine Learning, into previously manual operations such as search engines Google Now and Apple’s voice assistant Siri. These factors are likely to fuel the market growth over the forecast period.
Digitization of Enterprises by Cloud Technology
According to Internet World Stats Report 2019, there are 4 billion internet users in the world. The content management market has witnessed huge growth with the introduction of cloud computing. Enterprises started to shift their workload from manual mode into cloud-based model to increase efficiency of workflow. The market is changing its business methodology and the cloud-based deployment mode is estimated to witness highest growth rate in the coming years. The providers of cloud services help the enterprises to understand the new technology and its effect in near future. Introduction of CMS in human resource management offers better process to manage the workflow from recruitment to retirement. These factors are projected to boost the market growth over the forecast period.
Restraints
High Cost
Small scale industries are not able to afford the CMS software for managing their data due to high cost of EPMs software. However, lack of technical knowledge and less awareness about the benefits of cloud technology and artificial intelligence also limits the market growth in near future.
Market segmentation
Our-in depth analysis of the global content management software market includes the following segments:
By Deployment
- On-premise
- Cloud
By Solution
- Document Management
- Imaging & Capturing
- Case Management
- Records Management
- Web Content Management
- Digital Asset Management
- Mobile Content Management
- Others
By Organization
- Small Enterprises
- Medium Enterprises
- Large Enterprises
By End-User
- Aerospace & Defense
- BFSI
- Public Sector
- Retail, Healthcare
- IT & Telecom
- Energy & Utilities
- Manufacturing
- Others
By Region
On the basis of regional analysis, the global content management software is segmented into five regions North America, Europe, Asia Pacific, Latin America and Middle East & Africa region
The market in North America is expected to display a strong growth on the back of high awareness of the content management software and growing adoption of advanced digital methods for smoothen the workflow in the industry. Further, the Europe market is anticipated to induce a growth owing to increasing demand of new software and innovative technology.
The market in Asia Pacific region is anticipated to witness highest growth during the forecast period on account of rising number of software based companies and low operational cost.
The global content management software market is further classified on the basis of region as follows:
- North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
- Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
- Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
- Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis.
- Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis
Top Featured Companies Dominating the Market
- Oracle Corporation.
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Microsoft Corporation
- Hyland Software, Inc.
- Xerox Corporation
- OpenText Corporation
- Alfresco Software, Inc.
- Lexmark International, Inc.
- M-Files Inc.
- Other Prominent Players
