Content Analytics Market Size

Content Analytics Market size is evaluated at USD 7.6 billion in 2024 and is expected to cross USD 65.2 billion by the end of 2037, registering more than 19.6% CAGR during the forecast period i.e., between 2025-2037. In 2025, the industry size of content analytics is estimated at USD 9.0 billion.

The content analytics market is experiencing robust growth owing to several key factors. One of these factors includes management and interpretation of a vast volume of information. Companies globally are prioritizing enhanced consumer experiences. Additionally, digital marketing has amplified requirements for tools capable of measuring content performance and user engagement, further helping businesses evaluate their growth. Competitive pressures are another driving factor in the market.

Organizations seek to gain strategic advantages and demand real-time analytics while seeking cost reduction with improved operational efficiency. For instance, in March 2024, Deloitte announced collaboration with Adobe and Amazon Web Services to launch the Content Intelligence Hub which is designed in a privacy-centric manner to deliver sensible content with a personalized touch. The hub enables brands to utilize any data source to address particular requirements within their industry.