Content Analytics Market Analysis

Deployment (Cloud, On-premises)

Cloud segment is poised to capture around 68.2% content analytics market share by the end of 2024 owing to its cost-effectiveness as maintenance of servers and software demand in-house expertise. Rising adoption of SaaS technology in businesses is significantly driving segment growth. In August 2023, Microsoft announced a strategic partnership with Synthetaic announced revolutionization of AI data and cloud solutions. This partnership will allow Synthetaic 1 million hours of access to resources for cloud computing.  

Verticals (Banking Financial Services and Insurance, Healthcare, Retail & Consumer Goods, IT and Telecom, Media & Entertainment, Travel & Hospitality, Government, Others) 

The healthcare segment is anticipated to register a significant CAGR in content analytics market during the forecast period. Factors such as rising demand for population health management, data-driven decision-making, and regulatory requirements are promoting the segment’s growth. In addition, cost reduction, along with advancements in AI, ML, and EHRs are majorly paving the way for content analytics in healthcare.

Application (Text Analytics, Web Analytics, Speech Analytics, Social Media Analytics, Others)

Text analytics dominated with the highest revenue share in the application segment in 2024. Also known as text mining, that produces valuable insights based on the collection of data in linguistic form. This helps in formatting and analysing vast amount of data from documents, emails, websites, and social media. Hence, enterprises prefer text analytics to meet their needs.

Our in-depth analysis of the content analytics market includes the following segments: