Content Analytics Market size is evaluated at USD 7.6 billion in 2024 and is expected to cross USD 65.2 billion by the end of 2037, registering more than 19.6% CAGR during the forecast period i.e., between 2025-2037. In 2025, the industry size of content analytics is estimated at USD 9.0 billion.
The content analytics market is experiencing robust growth owing to several key factors. One of these factors includes management and interpretation of a vast volume of information. Companies globally are prioritizing enhanced consumer experiences. Additionally, digital marketing has amplified requirements for tools capable of measuring content performance and user engagement, further helping businesses evaluate their growth. Competitive pressures are another driving factor in the market.
Organizations seek to gain strategic advantages and demand real-time analytics while seeking cost reduction with improved operational efficiency. For instance, in March 2024, Deloitte announced collaboration with Adobe and Amazon Web Services to launch the Content Intelligence Hub which is designed in a privacy-centric manner to deliver sensible content with a personalized touch. The hub enables brands to utilize any data source to address particular requirements within their industry.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
19.6% |
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Base Year Market Size (2024) |
USD 7.6 billion |
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Forecast Year Market Size (2037) |
USD 65.2 billion |
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Regional Scope |
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Deployment (Cloud, On-premises)
Cloud segment is poised to capture around 68.2% content analytics market share by the end of 2024 owing to its cost-effectiveness as maintenance of servers and software demand in-house expertise. Rising adoption of SaaS technology in businesses is significantly driving segment growth. In August 2023, Microsoft announced a strategic partnership with Synthetaic announced revolutionization of AI data and cloud solutions. This partnership will allow Synthetaic 1 million hours of access to resources for cloud computing.
Verticals (Banking Financial Services and Insurance, Healthcare, Retail & Consumer Goods, IT and Telecom, Media & Entertainment, Travel & Hospitality, Government, Others)
The healthcare segment is anticipated to register a significant CAGR in content analytics market during the forecast period. Factors such as rising demand for population health management, data-driven decision-making, and regulatory requirements are promoting the segment’s growth. In addition, cost reduction, along with advancements in AI, ML, and EHRs are majorly paving the way for content analytics in healthcare.
Application (Text Analytics, Web Analytics, Speech Analytics, Social Media Analytics, Others)
Text analytics dominated with the highest revenue share in the application segment in 2024. Also known as text mining, that produces valuable insights based on the collection of data in linguistic form. This helps in formatting and analysing vast amount of data from documents, emails, websites, and social media. Hence, enterprises prefer text analytics to meet their needs.
Our in-depth analysis of the content analytics market includes the following segments:
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Deployment |
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Verticals |
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Application |
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North America Market Statistics
North America dominated the market in 2024 with 56.7% of market share owing to the growing adoption of advanced technologies, and industrialization in and around the region. Presence of major players in the region, majorly in the U.S., is significantly contributing to the region’s growth. Real-time data analytics is in high demand from sectors such as retail, and healthcare, and in addition to several other industries. Furthermore, growing usage of social media and online shopping trends are also shaping the content analytics industry growth.
The U.S. market is projected to dominate the region throughout the forecast period. Content analytics requirements are growing constantly with the increased internet usage in the country for multipurpose. Moreover, rising need for advanced analytics, business intelligence, and real-time analytics is driving the market in the country.
Canada is expected to register significant growth driven by the increasing demand for insights from digital content, social media, and other multimedia platforms. Key sectors such as BFSI and e-commerce are adopting content analytics solutions for personalization, and optimizing marketing efforts. Presence of several key companies is also promoting the market growth in the country.
APAC Market Analysis
APAC is projected to witness significant growth due to rising e-commerce that promotes content management software end use adoption. Rising prominence of mobile devices that enable internet access is driving the development of social media content analytics in the region. Furthermore, social media advertising over the traditional method of advertising, proves to be more effective, and widely adopted by the firms in the region.
Increased digital content consumption and rising big data technologies in Malaysia is positively impacting the rapid growth of content analytics market in the country. For instance, in August 2024 Alibaba Cloud announced the launch of Digital Accelerator Program to enhance overall digital capabilities, thus contributing to content analytics industry growth in the country.
Japan is witnessing the trend of increased AI adoption and machine learning for enhanced data insights. The companies are focusing on optimizing digital media and streaming services, in addition to the development of localized analytics tools to address specific market needs.
The content analytics market is significantly dominated by some of the major global companies such as Google and IBM. It is categorized as a competitive industry, particularly since the COVID-19 pandemic. Key players are forming major alliances, and participating in several product and service launches.
Author Credits: Abhishek Verma
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