Contact center Analytics Market Analysis

  • Report ID: 6391
  • Published Date: Apr 23, 2025
  • Report Format: PDF, PPT

Contact Center Analytics Segmentation

Solution (Cross-channel Analytics, Performance Analytics, Predictive Analytics, Speech Analytics, Text Analytics)

The speech analytics segment in the contact center analytics market is poised to capture a 35.2% revenue share by 2037. The segment growth can be attributed to the benefits provided by speech analytics such as optimized agent performance, goal attainment, and reduced agent churn. These systems gather data about how effectively contact centers and other operational divisions of a company are performing. These devices check in on recorded conversations and help agents determine the most effective method to handle client concerns. Furthermore, the growing importance of real-time speech analytics solutions combined with an increased emphasis on customer satisfaction to enhance call center metrics is anticipated to spur the segment's expansion.

Service Type (Integration & Deployment, Support & Maintenance, Training & Consulting, Managed Services)

The integration & deployment segment in the contact center analytics market is set to garner a notable share in the forecast period. The segment growth can be attributed to the growing emphasis on regulatory compliance and data privacy needs. Integration and deployment services are also required to ensure the new systems work with the existing systems in various departments. Contact center analytics integration and deployment services are in high demand to provide businesses with exclusive access to analytics and customer data by integrating state-of-the-art technologies into their operations. 

Application (Automatic Call Distributor, Customer Experience Management, Log Management, Real-time Monitoring & Reporting, Risk & Compliance Management, Workforce Optimization)

The customer experience management segment in the contact center analytics market is expected to grow majorly during the forecast period. The segment is growing due to the advantages that contact center analytics provide to customer experience management procedures, such as decreased customer attrition rate, enhanced crisis management, and fewer marketing expenses. Also, businesses can examine the report for customer experience and agent performance by using customer experience management systems, which collect customer feedback, transactions, interactions, and agent data. Solutions for customer experience management also assist businesses in analyzing data about their customers across many channels and producing insights that enhance contact center operations.

Our in-depth analysis of the global contact center analytics market includes the following segments:

Solution

  • Cross-channel Analytics
  • Performance Analytics
  • Predictive Analytics
  • Speech Analytics
  • Text Analytics

Service Type

  • Integration & Deployment
  • Support & Maintenance
  • Training & Consulting
  • Managed Services

Deployment Mode

  • Hosted
  • On-premise

Enterprise Size

  • Large Enterprises
  • Small & Medium Enterprises

Application

  • Automatic Call Distributor
  • Customer Experience Management
  • Log Management
  • Real-time Monitoring & Reporting
  • Risk & Compliance Management
  • Workforce Optimization

End use

  • BFSI
  • Consumer Goods & Retail
  • Government
  • Healthcare
  • IT & Telecom
  • Travel & Hospitality

Browse key industry insights with market data tables & charts from the report:

Frequently Asked Questions (FAQ)

Contact Center Analytics Market in 2025 is assessed at USD 2.3 billion.

The global market size was valued at around USD 2.1 billion in 2024 and is projected to grow at a CAGR of more than 12.1%, reaching USD 9.27 billion revenue by 2037.

North America is forecast to earn USD 3.21 billion by 2037, attributed to the presence of prominent players and the widespread adoption of automated analytics systems.

The major players in the market include Cisco Systems Inc., Genpact, SAP SE, Oracle Corporation, Avaya LLC, NICE Ltd., Five9 Inc., CallMiner, Servion Global Solutions, Genesys Cloud Services, Inc., and others.
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