Condom Market Trends

Growth Drivers

• Establishment of robust government regulations and initiatives- As part of the U.S. Agency for International Development (USAID) Global Health Supply Chain-Quality Assurance Program (GHSC-QA), Family Health International (FHI 360) performs risk-based quality assessment of manufacturers, suppliers, and products. It ensures compliance with the International Organization for Standardization (ISO) and provides recommendations for procurement. FHI 360 Procurement and Supply Management (PSM) maintains approved supplier, vendor, and product lists. The well-established international regulatory standards have streamlined the product supply chain.
  
  The GHSC-PSM quantifies, forecasts condom market proliferation, and plans supply, procurement, and distribution of lubricants, condoms, and other HIV prevention products, particularly for the marginalized populations. Through diversification of the supplier pool, contract negotiations, and strategic sourcing, GHSC-PSM has made significant cost savings, while assuring the adequate supply of prevention and family planning/reproductive health (FP/RH) products to reach more people.
  
  In 2023, the United Nations Fund for Population Activities (UNFPA) and UNAIDS collaboratively launched the Condom Needs Estimation Tool (CNET) to prevent HIV and other STIs as well as unintended pregnancies.  The CNET facilitates strong government stewardship, domestic funding allocations, and a continuum of care services including HIV testing and counseling, voluntary medical male circumcision, antiretroviral therapy, and PrEP services. 4.2 million female condoms were procured in 2022 for 12 President’s Emergency Plan for AIDS Relief (PEPFAR)-supported countries in Africa. Such government regulations and initiatives are used to reinforce condom demand.

• Rising advertisement on digital media - Businesses are increasingly using digital platforms to reach a larger audience for advertising and creating awareness about condoms. For instance, in November 2024, Skore Condoms announced a new digital campaign to condom market its product lineup. Furthermore, in September 2022 Population Services International (PSI) launched USAID-funded Viya for men. It is aimed at creating a digital, stigma-free ecosystem where individuals are guided throughout their reproductive health and wellness journey, providing access to quality products and content. The brand’s positioning has been designed to cater to multiple male archetypes via social media posts and chatbots.

Challenges

• Side effects of condoms - The usage of condoms might result in health issues including allergic reactions, and skin infections, which is expected to restrict the industry's growth. For example, some people may experience allergic reactions to latex condoms, resulting in symptoms such as rash, hives, and a runny nose.

• Growing competition - The condom market is highly competitive with the presence of numerous established players including Tojan and Durex. The competitive landscape is dynamic, with global and local companies striving to strengthen the geographical footprint. The key players account for the majority of revenue share, thereby hindering the entrance of new players.