Commercial Printing Outsourcing Market Size

Commercial Printing Outsourcing Market size was valued at USD 162.87 billion in 2023 and is set to reach USD 314.81 billion by the end of 2036, expanding at around 5.2% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of commercial printing outsourcing is assessed at USD 169.65 billion.

The market is thriving primarily on account of the growing need amongst businesses for promotional materials, along with the need for eco-friendly printing services. Rising promotional activities amongst businesses to promote their brands so as to acquire customer attention and therefore increase sales, is one of the major factors that is driving the need to printed promotional materials. Companies worldwide are increasingly raising their advertisement budgets and spending massively to gain customer attention for their products.

Moreover, recent research upon the effectiveness on different types of advertising platforms revealed that printed advertisements gain more viewer attention that other type of advertisements. As a result, to gain from the high impact of print publications, companies are increasingly focusing on enhancing their product communication through the print channels, which is anticipated to drive the market growth during the forecast period. The market is also thriving on account of the rising awareness amongst the printing service providers for reducing the negative impact of the printing industry on the environment, and for the growing use of vegetable-based inks or organic inks instead of solvent-based inks.