Commercial Printing Outsourcing Market size was valued at USD 162.87 billion in 2023 and is set to reach USD 314.81 billion by the end of 2036, expanding at around 5.2% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of commercial printing outsourcing is assessed at USD 169.65 billion.
The market is thriving primarily on account of the growing need amongst businesses for promotional materials, along with the need for eco-friendly printing services. Rising promotional activities amongst businesses to promote their brands so as to acquire customer attention and therefore increase sales, is one of the major factors that is driving the need to printed promotional materials. Companies worldwide are increasingly raising their advertisement budgets and spending massively to gain customer attention for their products.
Moreover, recent research upon the effectiveness on different types of advertising platforms revealed that printed advertisements gain more viewer attention that other type of advertisements. As a result, to gain from the high impact of print publications, companies are increasingly focusing on enhancing their product communication through the print channels, which is anticipated to drive the market growth during the forecast period. The market is also thriving on account of the rising awareness amongst the printing service providers for reducing the negative impact of the printing industry on the environment, and for the growing use of vegetable-based inks or organic inks instead of solvent-based inks.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
5.2% |
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Base Year Market Size (2023) |
USD 162.87 billion |
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Forecast Year Market Size (2036) |
USD 314.81 billion |
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Regional Scope |
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The global commercial printing outsourcing market is segmented by service type into offset lithography, flexography, gravure, screen, inkjet, and others. Amongst these segments, the gravure printing segment is projected to hold a significant market share by the end of 2029. Gravure or rotogravure printing process provides high print quality at great operating speeds. The printing process, as compared to other types, is very simple and uses rotary printing press. This type of printing process is used widely for printing packaging materials, post cards, magazines, and others. The market is also segmented based on application into publishing, advertising, packaging, and others. Amongst these segments, the advertising segment is projected to hold the largest market share by the end of 2029, backed by the rising need amongst businesses to promote their products.
Our in-depth analysis of the global market includes the following segments
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By Service Type |
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By Application |
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APAC Market Statistics
Regionally, the global commercial printing outsourcing market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
Asia Pacific industry is estimated to dominate majority revenue share by 2036, led by increasing demand for commercial printing solutions along with increasing adoption of new printing technologies in the region. India is poised to be one of the major markets for commercial printing owing to the presence of several publishing houses in the nation that scatters to the need of different businesses on a daily basis. The nation is also anticipated to be one of the major consumer markets over the years owing to the presence of a large population.
Author Credits: Abhishek Verma
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