Color Cosmetics Market Analysis

Target Market (Prestige Products, Mass Products)

The global color cosmetics market is segmented and analyzed for demand and supply by target market into prestige products, and mass products. Out of which the mass product segment is anticipated to garner the highest revenue by the end of 2037, owing to innovation and affordability. The rising population and high demand from the younger generation to enhance their looks have generated the need for high-quality color cosmetics but at a lower price, thus, bringing profitable opportunities for growth of the segment. For instance, Amazon's mass cosmetics sales have risen by about 19% globally from the prior year to approximately USD 130 million in 2018.

Application (Nail Products, Hair Products, Lip Products, Face Products)

The global color cosmetics market is also segmented and analyzed for demand and supply by application into nail products, hair products, lip products, and face products. Out of these segments, the face product segment is attributed to holding the largest segment share during the forecast period. The growing awareness about personal grooming among the population, along with the penetration of beauty trends, and improved lifestyle are the major factors considered to fuel the segment growth. Color cosmetics for the face include products such as face powder, moisturizer, face cream, foundation, concealer, and others. The rising trend to beautify faces and hide facial lines, dark circles, and spots, and enhance facial features have generated the demand for color cosmetics for the face. Also, the high costs and risks associated with plastic surgeries and medicines are not favorable for the beautification process, making color cosmetics for the face a favorable option in the longer run. On the other hand, the lip product segment is expected to hold the second-largest share. The major factor for the segment growth is projected to be the growing purchasing power of consumers in both developed and developing economies along with rising beauty standards in every region of the world. Several products fall under color cosmetics for lip care including lipstick, lip balm, cosmetic pen and pencil, and others. The utilization rate of these lip care products is expected to rise owing to improving living lifestyles. Also, the rise in the number of working women is anticipated to drive segment growth.

Our in-depth analysis of the global market includes the following segments: