Cloud TV Market Segmentation:
Deployment Type Segment Analysis
The public cloud segment is predicted to hold a 54.8% and maintain its leading position by the end of 2035 due to its scalability, cost-effectiveness, and ease of deployment. It enables broadcasters and operators to deliver content seamlessly without investing heavily in on-premises infrastructure. With growing demand for OTT platforms and streaming services, public cloud adoption ensures faster time-to-market and global reach. Its pay-as-you-go model also attracts smaller players looking for flexibility and reduced operational costs. In August 2025, Globoplay (Brazil’s top streaming platform) utilized Harmonic’s VOS360 Media SaaS on a public cloud infrastructure to stream over 300 live soccer matches with low latency and broadcast-grade quality.
End user Segment Analysis
The media and entertainment segment is expected to account for a 47.4% share by the end of 2035. The segment’s expansion is fueled by the rising demand for OTT platforms, live sports streaming, and on-demand video services. Broadcasters and content providers leverage cloud TV to deliver scalable, high-quality, and personalized experiences to global audiences while reducing infrastructure costs. With the surge in 4K/8K content and multi-device consumption, this segment continues to drive market expansion at a rapid pace. For instance, in July 2025, Disney+ Hotstar partnered with AWS cloud services to optimize its streaming infrastructure during the ICC Men’s T20 World Cup, ensuring seamless delivery to millions of concurrent viewers in India.
Our in-depth analysis of the global market includes the following segments:
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