Cloud TV Market size was over USD 1.26 billion in 2023 and is anticipated to reach USD 21.76 billion by the end of 2036, growing at around 24.5% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of cloud TV is assessed at USD 1.51 billion.
The growth of the market can be attributed to upsurge demand and usage of internet and high adoption rate of 5G technology. Moreover, growing demand for live video streaming and video on demand with user interactive viewing is expected to have a positive impact on the market. Cloud TV allow users to choose the programs a user want to watch from an archive of different programs or can opt for a specific live stream. Growing adoption rate of smartphones, tablets and smart televisions are some of the key factors for the growth of the market. According to a recent data published by Global System for Mobile Communications (GSMA), currently there are 5.27 billion people that have a mobile device in the world which means that 67.08% of the world’s population has a mobile device.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024–2036 |
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CAGR |
24.5% |
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Base Year Market Size (2023) |
USD 1.26 billion |
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Forecast Year Market Size (2036) |
USD 21.76 billion |
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Regional Scope |
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On the basis of deployment, the market is segmented into public cloud, and private cloud. The private cloud segment is expected to have the largest market share owing to secure data usage and privacy. Moreover, the public cloud is also expected to gain high CAGR owing to common sharing option available in the network. On the basis of streaming process, the market is segmented into live streaming and video on demand. The video on demand is expected to have the largest market size in terms of revenue owing to individual preference for video.
On the basis of end user, the market is further segmented into IT & telecommunication, media & entertainment, consumer television and others. The consumer television is expected to occupy the highest CAGR and market share in cloud TV market owing to large consumer base of internet users across the world. Also, the high adoption rate of 5G network is also expected to amplify the market size of consumer television.
Our in-depth analysis of the global market includes the following segments:
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Deployment |
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Service |
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Streaming Process |
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End-User |
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Geographically, the Cloud TV market is segmented into North America, Latin America, Europe, Asia Pacific and the Middle East & Africa region. The market in the Asia Pacific industry is expected to account for largest revenue share by 2036, owing to rising internet users, along with increased adoption rate of 5G technologies. which are some of the major driving factors for market growth. According to Global System for Mobile Communications (GSMA), 663 million new mobile internet users will be added in Asia Pacific by 2025 and almost a quarter of total mobile connections will be running on 5G networks by 2025. Furthermore, in 2021, the market in Asia Pacific is evaluated to occupy the largest share in terms of revenue since the market is dominated by certain players, with each having the outreach and the potential to cater to millions of users in the region. Along with this, the China is a major contributor to the public cloud, in terms of revenue. Cloud services and IaaS, in particular, are fully embraced by domestic enterprise users. Alternatively, the market in Europe is also anticipated to occupy a significant share in the market on account of its large smartphone users and rapid development 5G technology in the region.
Author Credits: Abhishek Verma
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