The global market is highly competitive, comprising key players operating at global and regional levels. These players are adopting several organic and inorganic marketing strategies to earn high profits. Industry giants are investing heavily in research and development activities to expand their product folio with innovative solutions. They are also forming alliances with other players and collaborating with research organizations to enhance the credibility of their solutions and reach a wider consumer base. Furthermore, they are employing mergers and acquisition strategies to add the latest technologies to their offering list. Some of the key players include:
Author Credits: Radhika Pawar
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