Cleaning Services Market Trends

Growth Drivers

• Cleaning services providers extensively utilize social media marketing - Cleaning services providing companies are adopting the latest trends for attracting customers and building brand loyalty. Social media platforms like Facebook and Twitter with their communication and photo-video sharing features help to gain potential customers and brand recognition. This extensive use of social media marketing is anticipated to support the growth of market.
   
• Technological advancements - For decades, the cleaning services were manually operated and involved huge labor. But with the advent of technology, a high number of cleaning tasks are performed efficiently with the usage of advanced technologies involving less human interaction such as a hands-free vacuum cleaner. For instance, ECOVACS supplies one of the best robots that can do both mopping and vacuuming with the best battery capacity.
   
• Increasing residential and commercial building construction - The increasing residential and commercial building construction is estimated to surge the market demand. The construction of new buildings has been supported by various factors such as a rise in disposable income and population expansion. Simultaneously, with the new residential and commercial building construction, the growth of the cleaning services is also speeding up. In 2022, residential construction in the U.S. generated a revenue of nearly 900 billion.

Challenges

• Lack of skilled labor - Nowadays, the employment landscape is changing rapidly and its adoption by the aging workforce is quite a tedious task. Therefore, due to unskilled labor and the absence of training programs, the cleaning service market may be affected.
   
• High Competition - The market has a huge scope in the forecast period resulting in the involvement of numerous businesses consequently making it hard to fit in for other new companies.