Cleaning Services Market Analysis

Service Type Segment Analysis

In the cleaning services market, floor care is expected to be the largest service sub-segment with a share of 38.6% due to the universal and frequent need for floor maintenance across commercial, residential, and institutional environments. Also, hard surfaces require routine cleaning for safety and appearance, keeping demand very strong during the forecast duration. In this context, Hindustan Unilever Limited in December 2024 announced that it has launched the Vim Ultrapro floor cleaner, which has an advanced Ultrapro technology that penetrates deep into stains for 100% removal. The product combines science and nature to deliver superior cleaning with long-lasting spa-like fragrances. Furthermore, such instances effectively strengthen premium product penetration in the floor care subtype, driving category value through innovation-led differentiation.

Application Segment Analysis

The commercial cleaning is anticipated to command a considerable share of the cleaning services market since businesses, healthcare facilities, schools, and other institutions require professional sanitation to meet regulatory and workplace health standards. Besides the commercial cleaning consists of a wide range of essential services such as trash removal, disinfecting, floor care, window cleaning, and others that are systematically contracted out to ensure safe environments.  In October 2025, Imperial College London reported that it had appointed Mitie as its new cleaning services provider under a 5-year contract, which is beginning in February 2026. It is set to cover 37 room types across the South Kensington campus. The agreement replaces Bidvest Noonan and introduces advanced equipment, ICT systems, and a people-first approach, thereby denoting a huge growth opportunity for the sub-segment during the discussed timeframe.

Mode Segment Analysis

By the conclusion of 2035, the contractual services based on mode are expected to gain a significant share in the cleaning services market. The growth of the subtype is mainly propelled by ongoing outsourced contracts that offer recurring revenue, stable hygiene compliance, and integration with facility management systems. Simultaneously business across the world are opting for routine maintenance by professional providers to ensure consistent cleanliness and meet regulatory standards. Moreover, these contractual agreements also support the adoption of tech and automation, such as sensors, reporting dashboards, and robotics, which improve long-term service quality and efficiency, making them more attractive when compared to standalone one-off projects. Thus, the presence of all of these factors positions the subtype as a core revenue driver in the cleaning services industry.

Our in-depth analysis of the market includes the following segments: