Captioning and Subtitling Solutions Market Share

North America Market Forecast

North America in captioning and subtitling solutions market is set to hold more than 35.5% revenue share by 2037 owing to the increasing number of social media creators. According to the Research Nester analysis, currently, there are around 46.2% of Facebook creators in North America. Social media creators make wide use of solutions such as captioning and subtitling software to reach a wider audience base.

In the U.S., key market players are focusing on developing advanced captioning and subtitling solutions due to the increasing demand from OTT platforms and YouTube Creators. Another factor fuelling the sales of captioning and subtitling solutions in the U.S. is that the majority of individuals prefer reading captions while watching content. For instance, in 2024, Preply revealed that it conducted a survey ‘Why America is obsessed with subtitles’ in collaboration with a Professor of Linguistics at the University of Chicago, in which they found that around 50% of Americans prefer watching content with captions. This highlights that the producers of captioning and subtitling solutions have lucrative opportunities in the U.S.

In Canada, the presence of strict accessibility regulations such as the Accessible Canada Act is supporting the captioning and subtitling solutions market growth. The Accessible Canada Act mandates that audiovisual content should be accessible to individuals with hearing impairments. This necessitates content creators or media and entertainment producers to use captioning in their audiovisual content, which is fuelling the sales of captioning and subtitling solutions in the country.

Asia Pacific Market Statistics

Asia Pacific captioning and subtitling solutions market is the fastest-growing market for captioning and subtitling solutions due to the strong presence of the media and entertainment sector. The vast presence of OTT platforms, the Bollywood industry, and the increasing popularity of K-Drama are fuelling the sales of captioning and subtitling solutions. India, South Korea, China, and Japan are some of the high-earning marketplaces for captioning and subtitling solutions particularly due to the high content creation in these economies.

The swiftly rising viewer base of K-Drama is driving a high need for captioning and subtitling solutions. Viewers with different languages get connected with the content when it is available in their native language. In such cases, captions and subtitles play an important role by effectively connecting viewers with the content. Thus, South Korea’s most popular K-Drama is substantially contributing to the captioning and subtitling solutions market growth.

India is well known for Bollywood movies and songs, and now OTT content is also gaining popularity. The OTT platforms such as Disney HotStar, Amazon Prime, and Netflix are earning high revenues as they are releasing their content with captions and subtitles in multiple languages spoken in the country. For instance, according to the India Brand Equity Foundation, the India video OTT market is set to increase from USD 1.8 billion in 2022 to USD 3.5 billion by 2027. This static helps to understand the increasing popularity and viewership of OTT content is pushing the use of captioning and subtitling solutions.