Bucket Testing Software Market Size

Bucket Testing Software Market size was over USD 2.22 Billion in 2023 and is anticipated to cross USD 8.73 Billion by the end of 2036, growing at more than 11.1% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of bucket testing software is estimated at USD 2.44 Billion. The rising digitalization of economies and the growing global e-commerce businesses are majorly responsible for the increasing demand for bucket testing or A/B testing software to maximize revenue by optimizing their websites and increasing sales volume.

Bucket testing software is being widely employed for conversion rate optimization and to enhance the responses of customers by attracting them towards a call to action. The software experiments with two or more variants of a page and performs statistical analysis to ascertain which variation responds better to a given conversion goal. According to our research, in a 2022 survey, it was found that more than 55% of companies worldwide make use of bucket testing to optimize their conversion rate. Also, around 35% of companies plan to adopt the testing method.