Broadcast Automation Software Market Outlook:
Broadcast Automation Software Market size was USD 2.8 billion in 2025 and is anticipated to reach USD 7.3 billion by the end of 2035, increasing at a CAGR of 11.3% during the forecast period, i.e., 2026-2035. In 2026, the industry size of broadcast automation software is assessed at USD 3.1 billion.
The international market is presently bolstering, owing to strategic shifts and industrial developments. These include the proliferation of streaming and OTT services, ROI pressure, operational cost efficiency, an increase in the consumer demand for personalized and high-quality content, along with cloud and IP-Native transition. According to an article published by NLM in May 2025, over 80% of executives in the consumer and retail space are expected to successfully leverage artificial intelligence (AI) automation, mainly for business processes, by the end of 2025. In addition, 88% of marketers have claimed that AI is readily utilized to manage customer personalization, thereby suitable for the market’s growth.
Moreover, the market’s evolution is further characterized by different transformative trends, such as the dominance of remote and distributed production, which is followed by the presence of software-defined and hyper-converged workflows, and a focus on compliance and security. According to an article published by NLM in March 2022, the adoption of a live selling strategy is considered the most effective for almost 27.9% of sellers. Besides, a rise in free-ad-supported streaming TV (FAST) channels is also positively impacting the market’s exposure. For instance, Solomon Partners, in one of its July 2025 articles, indicated that the global FAST market has been estimated to be valued at USD 8.0 billion as of 2023, which is projected to grow by 23% by the end of 2030, thus making it suitable for the market.
