Broadcast Automation Software Market Size

Broadcast Automation Software Market size was over USD 1.64 billion in 2023 and is projected to exceed USD 16.09 billion by 2036, growing at over 19.2% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of broadcast automation software is assessed at USD 1.89 billion. The growth of the market can be attributed to the growing demand for seamless broadcasting in single channel environments, and rising popularity of multimedia streaming applications across the globe. Apart from these, planning broadcast media is a complex and tedious task that needs to be performed with high precision. This in turn is expected to augment the sales of broadcast automation software in the upcoming years in view of its ease to provide reasonable accurate timekeeping. Furthermore, increasing adoption of smart devices, coupled with upsurge in implementation of cloud-based solutions are projected to offer ample growth opportunities to the market in the near future. As of 2021, the total number of smartphone users in the world are more than 6 billion, i.e., almost 80 percent of the global population. In addition, the total number of people who own a smart and feature phone is about 7 billion.