On the basis of geographical analysis, the global broadcast automation software market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. The market in Asia Pacific industry is poised to account for largest revenue share by 2036, driven by growing adoption of advanced technologies, and presence of large number of TV households in the region, especially in India and China. In the financial year 2018, more than 185 million households in India owned a TV set, which increased up to about 194 million and 200 million in FY 2019 and FY 2020 respectively.
In addition, the rising demand for on-demand content services is also assessed to propel APAC’s market growth in the coming years. Moreover, the market in North America is projected to occupy the largest share during the forecast period ascribing to the high usage of sophisticated broadcasting technologies, and strong presence of prominent market players in the region.
Author Credits: Abhishek Verma
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