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Broadcast Automation Software Market size was over USD 1.95 billion in 2024 and is poised to exceed USD 19.13 billion by 2037, witnessing over 19.2% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of broadcast automation software is evaluated at USD 2.27 billion.
The growth of the market can be attributed to the growing demand for seamless broadcasting in single channel environments, and rising popularity of multimedia streaming applications across the globe. Apart from these, planning broadcast media is a complex and tedious task that needs to be performed with high precision. This in turn is expected to augment the sales of broadcast automation software in the upcoming years in view of its ease to provide reasonable accurate timekeeping. Furthermore, increasing adoption of smart devices, coupled with upsurge in implementation of cloud-based solutions are projected to offer ample growth opportunities to the market in the near future. As of 2021, the total number of smartphone users in the world are more than 6 billion, i.e., almost 80 percent of the global population. In addition, the total number of people who own a smart and feature phone is about 7 billion.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
19.2% |
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Base Year Market Size (2024) |
USD 1.95 billion |
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Forecast Year Market Size (2037) |
USD 19.13 billion |
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Regional Scope |
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The market is segmented by application into entertainment, education, healthcare, government, and others, out of which, the entertainment segment is anticipated to hold the largest share in the global broadcast automation software market. This can be accounted to the large population still preferring to watch news and sports events on smart or traditional televisions, and growing demand for global and national entertainment content from all age groups. Additionally, on the basis of product, the hybrid segment is evaluated to observe the highest growth during the forecast period, which can be credited to the shifting preference of consumers to online and streaming media platforms, and increase in penetration of smartphones, smart TVs and other connected devices worldwide. Along with these, high flexibility, cost efficiency and real time access to broadcasting content offered by hybrid deployment are also predicted to boost segment growth in the future.
Our in-depth analysis of the global market includes the following segments:
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By Product |
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By Solution |
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Application |
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Asia Pacific industry is expected to account for largest revenue share by 2037, driven by growing adoption of advanced technologies, and presence of large number of TV households in the region, especially in India and China. In the financial year 2018, more than 185 million households in India owned a TV set, which increased up to about 194 million and 200 million in FY 2019 and FY 2020 respectively.
In addition, the rising demand for on-demand content services is also assessed to propel APAC’s market growth in the coming years. Moreover, the market in North America is projected to occupy the largest share during the forecast period ascribing to the high usage of sophisticated broadcasting technologies, and strong presence of prominent market players in the region.
August 2021- Chyron released version 4.1 of its PRIME Live platform which offers robust, broadcast quality production capabilities. The platform is deployable on-premise, in cloud, and as a hybrid integration.
February 2021- MBC Group chose WHATS’ON, the broadcasting management system by MEDIAGENIX to replace their current BMS and manage all their on-demand services in a linear manner.
Author Credits: Abhishek Verma
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