Breathable Films Market Trends

Growth Drivers

• A Higher Demand for Menstrual Products Owing to Rising Awareness Among People- Based on the data released by the World Bank, over 300 million women go through a menstrual cycle while 500 women don’t have access to menstrual products.
• Menstruation occurs every month in women of their reproductive age and this period is generally very painful and discomforting for each woman. Although there are many types of solutions available in the market to ease pain and vaginal bleeding, a large number of women prefer sanitary pads globally. Hence, these pads are suggested to be breathable since they are worn for hours and bacteria are trapped inside of them breeding rapidly. In this case, breathable films become beneficial to be utilized in the making of sanitary pads.
• Rising Utilization of Breathable Films in Baby Diapers Production  - As of 2022, the baby diapers segment was projected to reach approximately USD 48 billion.
• Increasing Prevalence of Packaged Food Across the World Owing to Growing Disposable Income- In 2020, about 35% of American adults were estimated to consume ready-to-eat meals.
• Escalating Development and Distribution of Medicine across the Globe- For instance, around USD 1.5 trillion was projected to be spent on medicines in 2021 up from nearly USD 900 billion in 2010.
• The Rising Living Standards and Increasing Spending Capacity of People- The consumer spending in 2021 was USD 66,928 as per the U.S. Bureau of Labor Statistics, an increase of 9.1 % from 2020.

Challenges

• Presence of Alternatives in the Market
• Requirement for Higher Initial Investment
• Rising Cultural Barriers for Use of Sanitary Pads
• The misconceptions surrounding menstruation and the belief of it is a disease or taboo in many developing countries hampers the market growth. Also, the people are not aware of the pads, they are not educated enough to stop all these rules and regulations. Access to pads is very low in many nations and female children stay at home during menstruation because of this.