Bottled Water Market Trends

Growth Drivers

• Rising scarcity of drinking water - With the lucrative global population along with the boosting economies, there is also a significant increase in demand for drinking water. According to a report by UNICEF in 2020, more than 4 billion people experienced severe water scarcity, which is about 2/3 of the global population for more than 1 month each year.
   
• Increasing gastrointestinal diseases - There is an increasing concern for health and wellness among the population, as there is an increase in gastrointestinal diseases due to the consumption of contaminated water. According to a report by UZ LEUVEN in 2020, about 40% of the global population suffers from chronic gastrointestinal problems.

• Growth in water pollution - There is a global demand for bottled water owing to the increasing population and polluted water. According to the World Development Report by the UN Environment Program in 2021, researchers surveyed about 75,000 water bodies in about 89 countries and observed that about 40% of the sample was polluted.

Challenges

• Negative environmental impact - The harm that plastic trash does to the environment is one of the main obstacles to the bottled water market revenue share. Plastic bottle manufacturing and disposal generate large amounts of waste, which pollutes the environment and raises concerns. Additionally, consumers are moving toward eco-friendly alternatives as a result of growing knowledge of the negative environmental effects of plastic. Because of this, a lot of businesses are implementing environmentally friendly packaging techniques to reduce a major obstacle facing the bottled water sector.
   
• Criticism of the manufacturing companies - Environmentalists are becoming more and more critical of the firms that produce bottled water because of the energy-intensive processes involved in extracting, processing, and bottling water. Another aspect impeding the industry is the lack of understanding regarding the health risks associated with inexpensive tap water.