Bottled Water Market Analysis

Type (Still Water, Purified Water, Sparkling Water, Spring Water, Mineral Water)

In bottled water market, still water segment is set to account for revenue share of more than 47% by the end of 2036, driven by the increasing prevalence of several diseases such as typhoid, diarrhea, dysentery, and many more which are caused by the contaminated running water. Hence, consumers demand better and safer water options.

Additionally, according to a report by the UN Environment Program in 2021, more than 3 billion people are set to be at risk of getting diseases due to the low water quality available in their surroundings.

Distribution (Off-trade, On-trade)

The off-trade segment in the bottled water market is estimated to gain a robust growth rate owing to the increase in different types of retail outlets such as traditional stores, mini markets, convenience stores, supermarkets, hypermarkets, and many more as compared to online retail. According to a report in 2023, sales at offline retailers showed a growth of about 6% in 2022.

Moreover, there is convenience in picking bottles of water from any brand, such as Nestle, Danone, Dasani, and Aquafina, with a set amount of minerals, which would also act as a growing factor in the growth of the market in the forecasted period.

Packaging (PET Bottles, Glass Bottles, Metal Cans)

By the end of 2036, PET bottles segment in the bottled water market is poised to cross USD 70 Billion. The reason behind this fuel is slated by the increasing demand for environment-friendly options in packaging and its cost-effectiveness as compared to other materials such as aluminum or glass.

According to a report by Zero Waste Europe in 2020, PET water bottles have more than 40% of content that can be recycled, and their emissions can also be reduced by 48% as compared to other bottles made from virgin materials.

Our in-depth analysis of the bottled water market includes the following segments: