Bottled Water Market size was valued at USD 307 Billion in 2023 and is set to reach USD 646 Billion by the end of 2036, expanding at around 6.4% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of bottled water is assessed at USD 326 Billion.
This boost is anticipated by the slated increase in waterborne diseases credited to the contaminated water that they consume. According to a report by UNICEF in 2023, it is poised that about 829,000 of the global population die every year owing to the consumption of unsafe water, poor hygiene practices, and inadequate sanitary surroundings.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
6.4% |
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Base Year Market Size (2023) |
USD 307 Billion |
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Forecast Year Market Size (2036) |
USD 646 Billion |
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Regional Scope |
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Type (Still Water, Purified Water, Sparkling Water, Spring Water, Mineral Water)
In bottled water market, still water segment is set to account for revenue share of more than 47% by the end of 2036, driven by the increasing prevalence of several diseases such as typhoid, diarrhea, dysentery, and many more which are caused by the contaminated running water. Hence, consumers demand better and safer water options.
Additionally, according to a report by the UN Environment Program in 2021, more than 3 billion people are set to be at risk of getting diseases due to the low water quality available in their surroundings.
Distribution (Off-trade, On-trade)
The off-trade segment in the bottled water market is estimated to gain a robust growth rate owing to the increase in different types of retail outlets such as traditional stores, mini markets, convenience stores, supermarkets, hypermarkets, and many more as compared to online retail. According to a report in 2023, sales at offline retailers showed a growth of about 6% in 2022.
Moreover, there is convenience in picking bottles of water from any brand, such as Nestle, Danone, Dasani, and Aquafina, with a set amount of minerals, which would also act as a growing factor in the growth of the market in the forecasted period.
Packaging (PET Bottles, Glass Bottles, Metal Cans)
By the end of 2036, PET bottles segment in the bottled water market is poised to cross USD 70 Billion. The reason behind this fuel is slated by the increasing demand for environment-friendly options in packaging and its cost-effectiveness as compared to other materials such as aluminum or glass.
According to a report by Zero Waste Europe in 2020, PET water bottles have more than 40% of content that can be recycled, and their emissions can also be reduced by 48% as compared to other bottles made from virgin materials.
Our in-depth analysis of the bottled water market includes the following segments:
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Type |
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Packaging |
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Distribution |
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Technology |
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APAC Market Statistics
Asia Pacific region in bottled water market is expected to hold revenue share of more than 45% by 2036. The landscape's substantial growth in the region is expected to be credited to the surge in awareness in the population regarding wellness and health in the region.
According to a report in 2024, it is predicted that more than 62% of the consumers in the APAC region are giving priority to healthy purchases in food shopping, and food packaging, and are becoming more conscious about their health.
There is an increase in the urban population in Japan that demands portable and convenient hydration solutions. According to a report in 2024, the urban population in 2022 was estimated to be 91% in Japan.
Waterborne diseases and infections are highly common in China owing to its environment. According to a report by the National Institutes of Health in 2020, more than 77,200 villages had fluorosis nationwide due to the available drinking water.
North America Market Analysis
North American region in bottled water market size is anticipated to reach USD 68 Billion by 2036 and will account for the second position attributed to the increasing population and the demand for convenient and portable bottled water.
In the United States, in 2021, Coca-Cola announced its smartwater+, a new range of wellness water premium range that allows users to use unique flavors and ingredient extracts.
Canadians are becoming more aware of living a healthy lifestyle leading to an increase in the demand for bottled water market, according to a report in 2023, about 56% of Canadians were predicted to be more conscious related to their health.
Most of these companies are continuously collaborating, expanding, making agreements, and joining ventures for the growth of this revenue share and are estimated to be the major key players in this landscape.
Author Credits: Parul Atri
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