Body Fat Reduction Market Trends

Growth Drivers

• Rise in aesthetic surgeries: The rising approach of individuals to look good, leading to the increasing adoption of fat reduction treatments is generating lucrative opportunities for body fat reduction market players. For instance, in September 2023, the International Society of Aesthetic Plastic Surgery (ISAPS) revealed the results of its global survey on Aesthetic/Cosmetic Procedures. According to the study, a significant rise of 41.3% was observed in aesthetic surgeries in the past 4 years. Over 14.9 million surgical and 18.8 million non-surgical operations were done worldwide.
  
  Furthermore, the survey also revealed that in 2022 and 2021, over 2.3 million liposuction surgeries were performed, globally. The U.S. (22.0%) and Brazil (8.9%) account for the dominant global share. These statistics underscore that the rising adoption of aesthetic surgeries is set to fuel the sales of body fat reduction devices.
• Technological advancements: Continuous innovations in fat reduction technologies such as laser, cryolipolysis, and ultrasound to make surgeries more safe, effective, and less painful are augmenting the market growth. These treatments are more refined and precise, and their increasing awareness worldwide is driving the attention of patients seeking plastic surgeries, contributing to the high sales of body fat reduction solutions.
  
  Artificial intelligence (AI) customization, 3D mapping, and smart device integration are some of the latest trends anticipated to uplift the revenue shares of the industry giants. For instance, Ulvera AI is an Israel-based start-up, with innovative non-invasive body contouring technologies. The company offers ultrasound-guided personalized AI-based fat reduction skin tightening, and muscle stimulation treatments that enable quick and effective results. Thus, the emergence of start-ups with advanced technologies is highlighting the presence of opportunistic market space.

Challenges

• High treatment costs: Body fat reduction surgeries such as liposuctions or non-invasive procedures such as CoolSculpting and laser are often expensive. The high upfront costs make these advanced treatments inaccessible to patients with low incomes, hampering the body fat reduction market growth to some extent. Most cosmetic surgeries are not covered by insurance, which also deters many potential patients from opting for them, particularly in regions with low disposable incomes.
• Side effects: Adverse effects associated with surgical and non-invasive treatments such as uneven fat removal, infections, loosening of skin, or post-treatment complications discourage individuals from opting for these treatments. Many fat reduction surgeries offer short-term results and if proper care is not taken, the chance of doubling the fat cells is high. Such ill effects associated with these treatments can hinder the sales of body fat reduction technologies to some extent.