Blockchain in Media, Advertising, and Entertainment Market Size

Blockchain in Media, Advertising, and Entertainment Market size was valued at USD 1.34 billion in 2023 and is projected to exceed USD 1.62 trillion by 2036, expanding at over 72.7% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of blockchain in media, advertising, and entertainment is evaluated at USD 2.12 billion. The growth of the market can be attributed to the growing demand to eliminate intermediaries between end-users and content creators, rising number of incidences of data piracy in the media industry, and increasing adoption of blockchain technology in the advertising vertical across the world. Along with these, escalating demand for faster and safer transactions globally is also considered to be a crucial factor expected to drive market growth in the upcoming years. Furthermore, the rise in penetration of internet coupled with the boom in the usage of AI-enabled smartphones are projected to offer profitable opportunities for the growth of the market in the near future. As of January 2021, more than 4.5 billion people used internet worldwide, i.e., almost 60 percent of the total world population. Amongst these, almost 4.3 billion people accessed the internet by mobile devices.