Biscuits Market Trends

Growth Drivers

• Growing Preferences for Snacks Amongst Consumers|
  Backed by the increasing disposable income, and rapid urbanization, the demand for snacks that are available readily and can be consumed without cooking or putting much effort, have observed a significant growth over the past few years. The demand for snacks can also be attributed to the availability of the different types of biscuits globally that are made with different flours and with different flavors and taste preferences. On the other hand, the increasing awareness for gluten free biscuits and increasing awareness for the side effects of consuming biscuits made of white flour, has raised the necessity amongst the biscuit manufacturers to manufacture healthy biscuits. Such factors are anticipated to drive the growth of the global biscuit market.
• Increasing Television Advertisements To Promote Consumer Awareness
  On this era of digital marketing and television ads, biscuit manufacturers are also using innovative ideas to promote their products through these channels. It is the best platform to market the product, by which they can reach more people. These ads and marketing techniques are helping in the growth of this market.

Challenges

• High Cost of Raw Material to Hinder the Market Growth
  The major restraint factors in this market are tough competitors and high cost for raw material to make the biscuits of premium quality. To survive in such kind of competitive market the quality of biscuits should be of best quality, to make such quality biscuits the raw material should be of good quality. Therefore, high cost of raw material hinders the market growth and becomes a major restraint factor.